exhibit-E: liaison between the tech world and the collector
And last but not least….
WHAT ARE THE MOST FREQUENT PROBLEMS THAT YOUR FIRM FACES AS THE LIAISON BETWEEN THE TECHNICAL WORLD AND THE USER?
Problems typically occur when technology becomes the overwhelming focus. Gallerists and collectors are likely to be experienced but not expert Web users. Our approach is to help our clients understand that there are goals that they want to achieve with the site. A gallerist can convey excellent information about their program, their roster of artists and the mission of the gallery much more clearly than how the site should function technically. We then can use design and our technology to reach those goals.
The clients’ needs and desires for the site should be the focus, not the technology. Problems occur when these two items get reversed.
WHAT DO YOU SEE AS THE ADVANTAGES THAT EXHIBIT-E CAN PROVIDE?
It is a mission of communication and presentation: the website must serve as a well-designed and easily navigated catalogue of a gallery program or a collection, both in its content and its look. Each gallery and collection has its own identity, and it is the job of the website designer to create design that delivers an online version of that experience. Design and the “artfulness” of a website are nearly as important as its function. But a website must work properly as well. The information must be accurate, and it must be easy to access.
Many thanks to Dan Miller and Billy Maker for the continued pleasure of working with them to grow the IT dynamic of LRFA and for their generosity in launching my blogs with such a vital and thoughtful exploration of digital art management.
Early next week, the post-war and contemporary sales are scheduled in New York! I have the great pleasure of speaking with an outstanding colleague and generous friend here from Sotheby’s London, Cheyenne Westphal, Board Director and Chairman of Contemporary Art in Europe. It is an extraordinary opportunity to explore the nuances of bidding, buying and selling at auction.
Please join me!