Nicholas of Turon Travel profiles the art world traveler
HOW DOES TURON TRAVEL ACCOUNT FOR ITS SUCCESS WITH THE ART WORLD?
Collectors, dealers and creative people have very high standards of taste. We want their travel experience to meet their criteria for service and for surroundings. That enables the art visitor to focus on the core reason for the trip: for the gallery staff to concentrate on their business responsibilities attending to their booth and their clients and allows the collector to focus on the fair and all the satellite fairs, museum and local gallery exhibitions, VIP tours and art-related events that are available.
HAVE YOU ESTABLISHED ANY UNIQUE OR INNOVATIVE METHODS TO PROVIDE THIS LEVEL OF SERVICE?
We created our own reservation system so that we can quickly and expeditiously confirm hotel rooms for our clientele. All workstations have full Internet access. Our staff members are actively involved in the Cyberagent specialist program and have a thorough working knowledge of the Internet. Turon Travel works with the Travelport computer reservation system which provides our office with totally unbiased access to all major airlines, hotel chains and car rental companies.
Along with these “state of the art” systems, we can prepare customized management reports for whatever tracking purposes the client deems necessary. Turon Travel will always stay in the forefront of all automation advances to maintain our high standard of customer service.
We recently developed an E-directory that lists all of our venue partners. It is in a virtual magazine format. Our goal is to broaden the horizons of everyone interested in art and design by introducing them to the possibility of attending other fairs and venues.
WHAT ARE THE MOST POPULAR FAIRS AT PRESENT?
Art Basel and Miami Art Basel are the leaders. The big galleries show at Frieze (London), The Armory (New York), FIAC (Paris) and now are including Hong Kong and Singapore in their exhibition roster. We find there is a large attendance by the Asian collector population visiting fairs on the West Coast and many visitors from South America coming up to Miami and New York. Our expansion reflects the global interest in art and we are arranging more and more travel accommodations for international travelers to art fairs.
AND WHAT FAIRS DO YOU ANTICIPATE WILL INCREASE THEIR FOLLOWING IN THE FUTURE?
Asia is still in its infancy.
The fairs in Asia are gaining rapidly. These fairs are going out of their way to educate the collector and to familiarize them with more contemporary work. In Asia, there are no real museums. In Hong Kong, Singapore, and Indonesia, all the art is in private collections, in homes rather than in museums. The VIP programs provide restricted attendance, usually limited to twenty people, and the Asian collector is willing to open up his home to the group.
Art Stage Singapore, in its second year, is headed by former Art Basel Director, Lorenzo Rudolf, and will feature some of the best and most interesting international contemporary galleries from all across the world.
IN OUR NEXT CONVERSATION, NICHOLAS PROVIDES AN ASTUTE VIEW OF THE ART MARKET IN THESE ECONOMIC TIMES.