Style, taste and its evolution in framing
I am an avid observer of the stylistic changes in art which, in my view, swings between hot and cold, emotional and intellectual, gestural and conceptual. Brad will share his expert knowledge of the stylistic evolution of framing as it relates to the traditional painting and work and paper. We take a look at the costs incurred in framing a work with either a period or reproduction frame as well and the place of traditional frame in the context of contemporary art.
BRAD, WELCOME BACK. HOW WOULD YOU DESCRIBE THE EVOLUTION OF THE PROFILE OF A FRAME? HOW CLOSELY DO DIFFERENT PERIODS OF ART INFLUENCE THE CREATION OF NEW FRAMING DESIGNS AND PROFILES? AS NEW FORMS OF ART, PHOTOGRAPHY, VIDEO AND INSTALLATION HAVE TAKEN HOLD, HOW DO YOU ENVISION THE MORE TRADITIONAL NATURE OF THE FRAMING BUSINESS?
I guess there is a certain point in the history of art where framing becomes no longer necessary, for example in video art. In decorating a home, however, you will always see frames of some sort. Over the past ten years or so, we’ve developed a line of very simple moldings appropriate for different periods and aesthetics of contemporary and modern art. What sets our line apart is the more unique and innovative designs and slight changes to the finish which result in more attention to detail. Of course, our main focus has always been traditional framing and we will always have a robust selection available for traditional collections.
THE COST OF AN ORIGINAL FRAME IS OFTEN PROHIBITION, I ASSUME. PLEASE EXPLAIN THE NATURE OF A REPRODUCTION FRAME. HOW CLOSE IS IT TO THE ORIGINAL AND HOW DOES IT DIFFER?
The cost of an antique fame can be described much in the same way as comparing a print or lithography to an original painting. So while a $20,000 antique frame might seem prohibitive for a Max Weber lithograph, it probably isn’t for a Picasso painting, even a small one. Our reproduction frames are the finest available but with a painting of a certain value, there really is no way to capture the exact aspects of the original frames which would match their history. Having said that, the artisans who create our reproductions have learned the finishes from matching antique frames which need to be sized so that are as close as they can get.
IT IS VERY CLEAR HOW MUCH THE EXTENSIVE AND DIVERSE COLLECTION OF EXTRAORDINARY ANTIQUE FRAMES ENHANCES THE PRODUCTION OF YOUR REPRODUCTION FRAMES. THANK YOU.
IN OUR LAST BLOG, I PLAN TO EXPLORE THE DIALOGUE BETWEEN YOU AND THE CLIENT, THE DECISION-MAKING SELECTION PROCESS ITSELF.