ART MIAMI’s ever-expanding fair venues: Miami, New York, Southampton and Silicon Valley
ART FAIRS ARE BIG BUSINESS AND ART MIAMI LLC IS A SIGNIFICANT PRESENCE IN THIS DOMINANT ASPECT OF SHOWING AND SELLING CONTEMPORARY ART. A PARTNERSHIP CONSISTING OF ART AND MEDIA INDUSTRY VETERANS, THE COMPANY PRODUCES ART MIAMI, CONTEXT, AQUA, ART WYNWOOD, CONTEXT New York, ART SOUTHHAMPTON AND, MOST RECENTLY, ART SILICON VALLEY/SAN FRANCISCO FAIRS. AFTER A SUCCESSFUL LAUNCH OF ART MIAMI NEW YORK, NICK KORNILOFF, PARTNER AND EXECUTIVE VP OF ART MIAMI LLC, ANNOUNCED ITS REBRANDING, CHANGING ITS NAME TO ART NEW YORK.
“The decision to change the name to Art New York, presented by Art Miami is to reinforce that the fair has now established itself during the most important week for the arts during the Spring season in NY – while still maintaining the identifiable brand and respected history of Art Miami,” said Nicholas Korniloff, Partner and Executive Vice President of Art Miami LLC.
THE CURRENT ART MARKET IS FOCUSED ON BRANDING, PERHAPS AS MUCH AS ON ART. TAD SMITH, THE RECENTLY APPOINTED PRESIDENT OF SOTHEBY’S WAS FORMER CEO OF MADISON SQUARE GARDEN AND IS DESCRIBED BY SOTHEBY’S BOARD CHAIRMAN DE SOLE AS “A PROVEN LEADER AND VALUE CREATOR WITH CEO EXPERIENCE, STRATEGIC VISION (and) BRAND-BUILDING EXPERTISE.
IN AN INTERVIEW IN APRIL 2012 WITH BUSINESS BECAUSE, THE BUSINESS SCHOOL ONLINE NETWORK, CHRISTIE’S HR RECRUITMENT ADVISOR STATED:
One of the interesting roles we are currently recruiting for is Senior Strategy Director for the EMERI region. We want someone who can help develop some of the new growth initiatives of the firm. Ideally, this person must have a background from one of the top strategy consulting firms like McKinsey or Bain or one of the big investment banks. They might have also been at one of the big high-end luxury retailers.
IN TODAY’S LRFA BLOG, IT IS MY PLEASURE TO CONTINUE OUR CONVERSATION WITH NICK KORNILOFF , AN EXPERT ON THE CREATION AND DEVELOPMENT OF ART MIAMI LLC FAIRS.
NICK, HOW DOES ART MIAMI LLC IDENTIFY THE PROPER VENUE AND CHARACTER OF EACH OF ITS FAIRS? EACH SEEMS TO HAVE A DISTINCT POINT OF VIEW AND ROSTER OF EXHIBITORS.
Thank you – that is the idea. Each fair has a certain strategy and purpose and a need to fulfill. In certain markets you can have more expensive works; while in other markets, it’s better to have younger artists, tech-driven work and some high-end work. It’s a balance, and it’s really about getting to know the cultural, social, and demographic structure of each region where a fair is hosted.
WHAT OTHER FAIRS HAVE YOU LAUNCHED? PLEASE TELL US ABOUT THE FOCUS OF EACH, HOW EACH DIFFERS FROM THE OTHERS AND IN WHAT WAYS THEY ARE SIMILAR.
Art Miami LLC produces Art Miami, CONTEXT, Aqua Art Miami, Art Wynwood, Art Southampton, Downtown Fair and Art Silicon Valley/San Francisco.
CONTEXT IS A RELATIVELY NEW FAIR LAUNCHED BY YOU IN 2012, THE CUTTING-EDGE SISTER OF ART MIAMI. IT ORIGINALLY FEATURED BERLIN-BASED CONTEMPORARY GALLERIES. BERLIN IS TRULY A GLOBAL ART CAPITAL, SETTING A HIGH STANDARD FOR CREATIVITY AND QUALITY IN CONTEMPORARY ART. WHAT WILL BE THE FOCUS OF THIS YEAR’S FAIR AND WHY?
CONTEXT is dedicated to showcasing emerging and mid-career artists. The open atmosphere enables meaningful dialogue between artists, galleries and collectors.
We developed a unique partnership with Miami Light Project for our Opening Night VIP Preview. Latin Grammy Nominated artist/producer, Mr. Pauer, will perform an exclusive concert with a selection of his signature sound Electrópico™. The CONTEXT Outdoor Garden will feature live percussion and an array of guest singers. The 1AN Symposium presented by CONTEXT and One Art Nation is also a highlight.
ART MIAMI PLACES A STRONG EMPHASIS ON VIDEO ART AND ART-BASED TECHNOLOGY. HOW DID THIS EVOLVE AND HOW IS IT ADDRESSED AND SUPPORTED IN THE CONTEXT OF THE FAIR? HOW DOES ART MIAMI EXHIBIT THIS SOPHISTICATED AND DEMANDING ART FORM?
Art Miami strives to present cutting edge trends that naturally grow out of the evolution of contemporary art’s perpetual thirst for genuine invention and the accompanying exploration of new forms of expression.
For example, CONTEXT 2014 featured a special exhibition “A Piece of Me” will feature visual arts students from the high school honors class of Miami’s New World School of the Arts collaborating to produce installations in response to a significant artwork by an acclaimed alumnus from their school, Hernan Bas. The source artwork will be a signature Bas video in the collection of the Museum of Modern Art, “All By Myself”. Also at CONTEXT, “The Director’s Project” will present CONTEXT-ing / Listening as CONTEXT to create immersive and intimate situations for listening to the work of sound. It will premiere on the 2,600-square-foot Sound Positions Pavilion, a dedicated space annexed to the main CONTEXT pavilion featuring 12 individual sound stations, making it the most important and largest sound project at an art fair.
PERCEIVED VALUES IS AN EXTRAORDINARILY INNOVATIVE CONCEPT – COMMISSIONING INSTALLATIONS IN THE PASSAGEWAYS THAT LINK ART MIAMI’S THREE MAIN PAVILIONS. WHAT ARE SOME OF THE PARTICULARLY NOTABLE PROJECTS THAT RESONATED WITH YOU? WHAT PROJECTS WERE FEATURED LAST DECEMBER 2014?
PERCEIVED VALUES, Curated by Julia Draganović, Elena Forin and Claudia Löffelholz of LaRete Art Projects IS is an extraordinarily innovative concept – commissioning installations in the passageways that link Art Miami’s three main pavilions. What are some of the particularly notable projects that resonated with you? What can we anticipate in December 2014?
PERCEIVED VALUES gives artists space to stretch out in the passageways linking Art Miami’s three main pavilions that enable bold installations LaRete Art Projects has selected from proposals by exhibitors at the fair.
The 25th year of Art Miami provides an excellent opportunity to explore and evaluate the concept of value over the course of the last decades. What is indeed deemed “valuable” today? “Value” is not primarily a question of economy, precious materials, expensive processes and/or prices, but a question of ethics. Expect to see statements on what is worth living and working for, intimate as well as socially engaged positions regarding the question: what counts in life?
The collective unconscious represented by Internet and its images in the large installation composed of LCD monitors by Teresa Diehl (Galerie Anita Beckers), the re-use of found materials in the pieces by Michael Zelehoski (Mike Weiss Gallery) and Bob Snead (Arthur Roger Gallery), the floating landscape of empty bags made by Wen Hao (Klein Sun Gallery), the statements about the current state of the economics of the art world of Eldon Garnet (TORCH Gallery), bridging gaps in society symbolized by Alexandre Arrechea’s (Magnan Metz Gallery) large bridge sculptures based on the palms of open hands or the parody of mythological buildings and cities operated by Simón Vega (Galerie Ernst Hilger) are only some of the issues touched by PERCEIVED VALUES: these and other thought-provoking projects will transport viewers as they navigate the fair.
This year CONTEXT featured four special exhibitions. The Director’s Project “CONTEXT-ing / Listening as CONTEXT” – a sound art exhibition presenting work by 12 of the most innovative contemporary artists working with sound today. “Hot Spot”, curated by LaRete Art Projects: Julia Draganović, Elena Forin and Claudia Löffelholz, presents remarkable projects by seven contemporary artists for the public areas of the fair. “ART FROM BERLIN” is a special project feature six contemporary galleries selected by a panel of Berlin based curators and art critics, and “A Piece of Me” features visual arts students from the high school honors class of Miami’s renowned New World School of the Arts.
IN OUR NEXT LRFA BLOG NICK KORNILOFF WILL INFORM US ON HIS PERSPECTIVE OF THE ART COLLECTING PUBLIC AS WELL AS ART MIAMI’S FUTURE PLANS. ALL COMMENTS AND QUESTIONS ARE VERY WELCOME!