The history and future of the art fair with expert Art Miami’s Nick Korniloff
FROM THOSE INTERESTED IN STARTING TO COLLECT TO THOSE WHO ARE SOPHISTICATED COLLECTORS, GALLERISTS, DEALERS AND MUSEUM CURATORS, ART FAIRS SERVE BOTH THE UNINITIATED AND THE SEASONED ART CONNOISSEUR. FAIRS OFFER A CONCENTRATED VENUE IN WHICH TO SEE AN ENORMOUS DIVERSITY OF WORK AND MEDIUMS IN A MANAGEABLE AMOUNT OF TIME; THUS, THE LEGENDARY SUCCESS AND INTERNATIONAL EXPANSION OF THE ART FAIR, AS BOTH A SALES AND PROMOTIONAL SPRINGBOARD. SOME FAIRS CATER TO SPECIFIC COLLECTING PASSIONS SUCH AS PHOTOGRAPHY, PRINTS OR CUTTING-EDGE ART; OTHERS OFFER A BROADER HISTORICAL AND STYLISTIC RANGE BUT, OVERALL, ONLY THE BEST GALLERIES AND DEALERS CAN AFFORD TO PARTICIPATE AND THIS HELPS TO ESTABLISH AND MAINTAIN THE QUALITY OF EACH INDIVIDUAL FAIR.
ART MIAMI LLC HAS ESTABLISHED AN EXTREMELY SUCCESSFUL BUSINESS MODEL TO SUPPORT AND PROMOTE THE PUBLIC’S INTEREST AND ATTENDANCE OF ART FAIRS. AT THE OPENING OF ART MIAMI 2011, NICK KORNILOFF, FOUNDER AND PARTNER OF ART MIAMI LLC DESCRIBED THE FAIR AS…
“an overall cross-section of what the current contemporary art market has to offer, and we provide a platform for seasoned, cutting edge and emerging galleries to showcase their artists. Over the last four years, Art Miami has proven itself as a destination for collectors to have a first view and acquire some of the most important high quality works available in the marketplace. We are very excited about the quality of exhibitors at this year’s fair and the diverse range of disciplines and price-points that will provide a unique opportunity for collectors to pursue their interests in both primary and secondary works of art.”
THE LRFA BLOG IS VERY PLEASED TO CONTINUE ITS CONVERSATION WITH NICK ON THE HISTORY AND FUTURE OF ART FAIRS.
NICK, IN MAY 2013, ART MIAMI LLC LAUNCHED ITS FIRST NEW YORK FAIR, AT THE 69TH REGIMENT ARMORY ON LEXINGTON AVNEUE AT 26TH STREET DURING AUCTION WEEK AND THE FRIEZE ART FAIR. WHO WERE THE ROSTER OF EXHIBITORS AND HOW WOULD YOU CHARACTERIZE THIS FAIR?
Participating exhibitors included: Yossi Milo Gallery, Danese/Corey, ARCHEUS/POST-MODERN, BOSI Contemporary, Coagula Curatorial, William Shearburn Gallery, HackelBury Fine Art, Nancy Hoffman Gallery, Nicholas Metivier, David Lusk Gallery, Armand Bartos Fine Art, Cynthia-Reeves, Arcature Fine Art, David Klein Gallery, Chowaiki & Co, Durham Press, Richard Levy Gallery, Mixografia, Modernism Inc., Peter Blake Gallery, Robert Mann Gallery, Wasserman Projects, Jenkins Johnson Gallery, Sundaram Tagore Gallery, Catherine Edelman, Jerald Melberg Gallery, C. Grimaldis Gallery, Galerie von Braunbehrens, Galerie Andreas Binder, among others.
MOST RECENTLY, YOU OPENED THE NEW ART SILICON VALLEY/ART SAN FRANCISCO FAIR IN SAN MATEO COUNTY. WHAT WERE THE RESULTS OF ITS FIRST SEASON? I ASSUME YOU WERE INUNDATED BY ALL THE SUCCESSFUL SILICON VALLEY COLLECTORS.
The inaugural Art Silicon Valley/San Francisco (Art SV/SF) was a tremendous success. We welcomed a lively and diverse group of collectors, curators, art advisors, designers and tastemakers, presenting 70 acclaimed galleries and art institutions, representing 750 artists from 42 countries including Italy, France, Germany, England, The Netherlands, Finland, South Korea, Switzerland and Venezuela.
The fair attracted more than 12,500 attendees by offering the unique experience of viewing world-class art and exploring innovative cultural programming including on-site installations, interactive and new-media art, artist talks, book signings, and fair tours for all audiences and taste levels. In collaboration with One Art Nation, The Art Symposium brought together industry experts and opinion leaders to speak on a range of timely topics from the current structure of the art market to succession planning, protecting unusual art, and issues of art valuation. Another unique element of the fair included a partnership with Magnolia Pictures to show exclusive advanced screenings of the newly released animated film, “The Hero of Color City” for kids and families. In conjunction, the fair hosted The Hero of Color City Kids Center, a safe, on-site playroom for children ages three to 13 to participate in art explorations, games, puzzles and storytelling under the supervision of experienced staff. The Hero of Color City kids programming benefited Crayon Collection, a global initiative that aids underprivileged students.
HOW MANY MORE FAIRS DO YOU THINK THE MARKET CAN SUSTAIN? HOW DO YOU ANTICIPATE THE LANDSCAPE OF COLLECTING ON THE PART OF AMERICAN COLLECTORS NOW THAT WE EMBRACE A GLOBAL ART MARKET?
On average, there are 4 art fairs happening a week around the globe. While we think that there are a few more opportunities available in the states and abroad. We also feel that there will be a contraction of fairs especially in regional markets where there are multiple shows. It has been proven time and time again that the best collecting happens at the highest quality fairs. Since the art market has gone global, serious collectors have to really manage their time efficiently when it comes to travel and choosing the fairs that they attend. The main fairs such as Art Miami, Basel, Frieze. Armory NY and FIAC provide international galleries and artists and will continue to be where the majority of the serious collectors visit for their acquisitions.
HOW WOULD YOU CHARACTERIZE THE AESTHETIC AND COLLECTING HABITS OF THE NEW MILLENIALS? DO YOU SEE A DIFFERENCE IN THEIR APPROACH TO BUYING ART?
Most importantly, new collectors realize the value in receiving accurate and informative data from reliable sources, dealers, and art advisors. Certainly, the new millennials, as opposed to traditional collectors in the past, are very aware of the increasing values of contemporary art and the investment potential that has been demonstrated over the past thirty years.
DO YOU COLLECT, AND IF SO, WHAT IS YOUR AREA OF FOCUS AND WHY?
My wife and I collect what we love, what we want to live with on a daily basis, and what we can afford. We have everything from paintings, sculpture, and photography to street art and technology-driven work in our collection.
WHAT ARE THE FUTURE PLANS OF ART MIAMI LLC? WHERE DO YOU THINK THE NEXT VENUE FOR A FAIR IN THE STATES SHOULD BE AND WHY?
There are still a few remaining opportunities in the states that make sense. There are also a few markets that need consolidation and a revamping of the current fairs that exist. Though I can’t disclose specifics at this time, I can tell you there are definitely additional fairs and projects in the works.
IN THE NEXT LRFA BLOG, I AM HONORED TO INTRODUCE MARILYN KUSHNER, CURATOR AND HEAD, DEPARTMENT OF PRINTS, PHOTOGRAPHS AND ARCHITECTURAL COLLECTIONS AT THE NEW YORK HISTORICAL SOCIETY. IN NOVEMBER 2011, THE NEW YORK HISTORICAL SOCIETY REOPENED ITS DOORS, AFTER A 3-YEAR $70 MILLION RENOVATION OF THE CENTRAL PARK WEST BUILDING AND THE SCOPE AND SCALE OF ITS EXHIBITIONS AND PROGRAMS. MARILYN WILL SPEAK ABOUT THE MUSEUM AND SOME OF THE STERLING EXHIBITIONS THAT SHE HAS CURATED.
PLEASE JOIN US!