Just in time for the fair! Meet Art Basel’s Crowdfunding Manager Jessica Hodin
ART BASEL OFFERS THE ART WORLD THE MOST CELEBRATED AND ESTABLISHED MODERN AND CONTEMPORARY ART FAIRS TODAY. ORIGINALLY FOUNDED AND HELD ONLY IN BASEL, ART BASEL HAS EXPANDED: MIAMI IN DECEMBER AND, LAST MARCH, A VERY SUCCESSFUL LAUNCH IN HONG KONG. AT ART BASEL IN MIAMI BEACH, DECEMBER 3rd to the 6th, 267 LEADING GALLERIES FROM NORTH AMERICA, LATIN AMERICA, EUROPE, ASIA AND AFRICA WILL EXHIBIT SIGNIFICANT WORKS THAT RANGE FROM MODERN MASTERS TO CONTEMPORARY ARTISTS TO THE NEW GENERATION OF EMERGING LUMINARIES. PAINTINGS, SCULPTURE, INSTALLATIONS, VIDEO, AND PHOTOGRAPHY OF THE HIGHEST QUALITY ARE CAREFULLY VETTED FOR EXHIBITION IN THE MAIN HALL; LARGE-SCALED MONUMENTAL WORKS, FILM AND PERFORMANCE ENRICH THE CITY’S OUTDOOR LANDSCAPE AT COLLINS PARK AND SOUND/SCAPE PARK NEAR THE CONVENTION CENTER.
IT IS AN ENORMOUSLY WELL-ATTENDED WEEK, A SOCIAL AND PROFESSIONAL WHIRLWIND OF EVENTS, SATELLITE FAIRS, PRIVATE COLLECTIONS, MUSEUM EXHIBITIONS AND LECTURES, ALL PROVIDING AN ENORMITY OF ART-RELATED CHOICES FOR COLLECTORS, BOTH NASCENT AND ESTABLISHED, AND THE GALLERY AND MUSEUM WORLD. COLLECTORS, MUSEUM CURATORS, AND AUCTION SPECIALISTS TRY TO ATTEND ONE IF NOT ALL OF THE SIGNIFICANT INTERNATIONAL FAIRS TO ANTICIPATE AND IDENTIFY THE PULSE OF THE MODERN AND CONTEMPORARY ART MARKET.
ART BASEL HAS LAUNCHED AN EXCITING NEW CROWDFUNDING INITIATIVE TO GENERATE SUPPORT FOR CAREFULLY SELECTED VISUAL PROJECTS WORLDWIDE PROPOSED BY NON-PROFIT ARTS ORGANIZATIONS. IT REPRESENTS, IN MY VIEW, AN EXTRAORDINARY FORM OF MODERN PATRONAGE AT A TIME WHEN PUBLIC FUNDING OF THE ARTS HAS BECOME INCREASINGLY LIMITED.
I AM EXTREMELY PLEASED TO POST JESSICA HODIN’S GENEROUS CONTRIBUTION TO THE LRFA BLOG IN ANTICIPATION OF THIS YEAR’S ART BASEL IN MIAMI. JESSICA HAS AN EXTENSIVE BACKGROUND IN THE ARTS IN BOTH ADVISORY AND CURATORIAL CAPACITIES AND NOW LENDS HER EXPERTISE TO ART BASEL’S CROWDFUNDING AS THE MANAGER OF THEIR INITIATIVE.
JESSICA, HOW DID YOU FIRST BECOME INTERESTED IN ART? WERE YOUR PARENTS COLLECTORS OR DID YOU START, AS MANY OF US DID, WITH A DESIRE TO JOIN THE CREATIVE SIDE OF THE ARTS AS AN ARTIST?
Actually, neither, Leslie. It should be noted I have zero artistic abilities and even though, having grown up in New York City, I quite literally had the museums and galleries as my playgrounds, my parents did not collect.
During high school, I became a total art history nerd after my first paper assignment on the subject “what is art” and writing my first art historical report on the great Fernand Leger. I perceived a grandeur and glamour in the nostalgia around the Impressionist and Modern era that fascinated me and developed an equivalent sentimentality for the Renaissance, Rococo, and Dutch Masters periods that all completely drew my curiosity. I was always amazed by the strong parallels that could be drawn between the art being produced in a certain time period and place and the living history, politics, and sociology of that same context. They are so intertwined. It wasn’t actually until graduate school that I really discovered Contemporary Art, the dynamic nature of the “arts business” and its accompanying “art world”.
WHAT IS YOUR ACADEMIC BACKGROUND AND HOW DO YOU FEEL THAT IT HAS HELPED IN DIRECTING YOU TOWARDS YOUR CURRENT ADVISORY ROLE AS MANAGER OF ART BASEL’S CROWDFUNDING INITIATIVE?
I did the AP Art History track as a high school-er in New York and then majored in Art History at Dartmouth College. I then did my Masters Degree in Art Business at the Sotheby’s Institute of Art in New York. The best thing about this program was the exposure it brought to all sides of the art market. I knew I loved the art world but before going into the program I had no idea what roles out there were available and which ones I would like or even be good at. The Sotheby’s program gave us a very holistic view by bringing in all types of guest speakers who spoke from their real life experience in galleries, auction houses, art fairs, art storage and shipping, art insurance, art law, art appraising, and the artists themselves. It had the benefits of doing a short internship in every field. After experiencing the very corporate side of the art world working for an appraisals firm and then also experiencing the very entrepreneurial side, running my own gallery, I decided I wanted to be somewhere in the middle – I was trying to find that intersection between art and commerce, between academic curating and outright branding, something having to do with creative collaborations and also something connected to the art-making side of the art world. Art Basel’s Crowdfunding Initiative covers all of those aspects and more!
IN OUR NEXT LRFA BLOG, JESSICA WILL INFORM US OF THE SCOPE OF HER CURATORIAL EXPERIENCE AND PROFESSIONAL HISTORY. SHE HAS SO MUCH TO SHARE. IF YOU HAVE QUESTIONS OR COMMENTS, PLEASE TAKE ADVANTAGE OF HER PRESENCE AND ASK AWAY!
THANK YOU ALL!