21st Century Philanthropy: Art Basel Crowdfunding Initiative with Jessica Hodin, ABCI Manager
MONEY PROVIDED BY INVESTORS TO START-UP FIRMS AND SMALL BUSINESSES WITH INNOVATIVE IDEAS AND POTENTIAL LONG TERM GROWTH, BY DEFINITION VENTURE CAPITAL, IS A CRUCIAL SOURCE OF FUNDING IN OUR CURRENT BUSINESS CLIMATE. KICKSTARTER HAS ADAPTED THIS IDEA TO SERVE THE CREATIVE COMMUNITY BY FOCUSING ITS SUPPORT ON ARTISTS, MUSICIANS, FILMMAKERS AND CREATIVE THINKERS IN EVERY AREA OF THE ARTS. THANKS TO KICKSTARTER’S COMMITMENT, THOUSANDS OF CREATIVE PROJECTS HAVE COME TO FRUITION. IN AN ASTUTE SYNERGY OF A SHARED MISSION. ART BASEL, ONE OF THE WORLD’S MOST PROMINENT ART FAIRS NOW HELD IN BASEL (JUNE), HONG KONG (MARCH) AND MIAMI BEACH (DECEMBER) JOINED FORCES, IN 2014, WITH KICKSTARTER TO UNDERWRITE PROJECTS DEVELOPED BY NONPROFIT ART ORGANIZATIONS.
ART BASEL CROWDFUNDING INITIATIVE FUNDS A DIVERSE RANGE OF PROJECTS SELECTED BY AN INDEPENDENT AND IMPRESSIVE JURY. IT IS A LAUDATORY EFFORT ON THE PART OF ART BASEL TO CONNECT ITS EXTENSIVE NETWORK OF SUPPORTERS AND PATRONS OF THE ARTS WITH WORTHY NONPROFIT ARTS ORGANIZATIONS WORLDWIDE IN PARTNERSHIP WITH AN ESTABLISHED FUNDRAISING PLATFORM FOR THE ARTS, KICKSTARTER. https://www.kickstarter.com/pages/artbaselhttps://www.kickstarter.com/pages/artbasel
THE LRFA BLOG IS EXTREMELY FORTUNATE TO HAVE ART BASEL’S CROWDFUNDER MANAGER, JESSICA HODIN, ON HAND IN ANTICIPATION OF MIAMI ART BASEL OPENING NEXT WEEK, TO EXPLORE THE DEPTH AND BREADTH OF THIS GREAT PHILANTHROPIC INITIATIVE.
JESSICA, THANK YOU VERY MUCH FOR YOUR CONTRIBUTION. THE GOAL OF ART BASEL AND KICKSTARTER IS TO SUPPORT NON-PROFIT, NON-COMMERCIAL ART PROJECTS. WHEN WAS THIS FOUNDED AND DID YOU BRING THE IDEA TO ART BASEL?
I did not bring the idea to Art Basel. I was brought on to manage and develop the initiative. We started bringing the idea to life in May 2014 and launched the initiative on September 10th, 2014. We celebrated our one-year anniversary in September and have already supported 28 nonprofit art projects raising a combined total of over $560,000 from over 3070 backers around the globe. I’m tremendously proud of the progress that the ABCI has made and the reception it has had on a global level. With the huge art-loving audience that Art Basel has amassed, it made perfect sense to curate exciting nonprofit projects for them to be able to participate in and engage with.
YOU ARE BRINGING VISIBILITY AND SUPPORT TO PROJECTS THAT MIGHT NOT OTHERWISE BE REALIZED. WHAT IS THE SELECTION PROCESS?
We have a juried application process wherein nonprofit organizations can fill out an online application, one that includes sending us their draft of their Kickstarter campaign. Mostly, however, it has become clear that some of the most successful and interesting projects result from recruiting interesting and high-quality nonprofit organizations around the world. We work with them to figure out their priorities, then brainstorm potentially transformative projects that are either already on their agenda or that would accomplish some of their goals as an organization.
HOW DOES AN ARTIST OR COLLECTIVE GROUP LEARN MORE ABOUT THE ART BASEL INITIATIVE AND WHAT IS THE APPLICATION PROCESS?
The initiative is only open to nonprofit organizations at this time so if you are an artist or an artist collective you must find a nonprofit to present your project. Then the nonprofit applies to the initiative with a campaign for your specific project.
ARE YOU ABSOLUTELY INUNDATED WITH PROPOSALS? WHAT ARE THE PARAMETERS OF WORK CONSIDERED FOR SUBMISSION? THE PROJECTS ARE SELECTED BY A JURY OF ART EXPERTS. WHO ARE THE CURRENT JURORS AND WHAT IS THEIR SELECTION CRITERIA?
We do receive a lot of applications and there are no limitations on the number of projects we can accept, the more that we can support the better! But the jury does have a mandate to maintain not only a certain quality of project and organization but also something that is curatorially interesting, relevant. It is in our best interest to only present the best projects because then we can stand for a high level of quality and then people have confidence to support any campaign on our curated page, even the ones from organizations they have never heard of.….(check the guidelines online). The jury is composed of three renowned and experienced curators who all have a background in the nonprofit world. Mari Spirito runs Protocinema in Istanbul, Glenn Phillips comes to us from the Getty in LA, and Hammad Nassar runs the Asian Art Archive based in Hong Kong. One of the best parts of my job is being able to liaise with and learn from this group of inspiring individuals.
IN OUR NEXT LRFA BLOG, JOIN JENNIFER HODIN AT ART BASEL, TO LEARN MORE ABOUT THE EXCEPTIONAL PROJECTS THAT HAVE MATERIALIZED IN SUCH A SHORT AMOUNT OF TIME BECAUSE OF THEIR CROWDFUNDING INITIATIVE.
IN THE MEANTIME, AT THANKSGIVING AND ALL YEAR LONG, THE LRFA BLOG EXPRESSES ITS ENORMOUS GRATITUDE TO THE CONTRIBUTORS WHO INVEST THEIR TIME AND SHARE THEIR EXPERTISE AND TO THE TRULY WONDERFUL RESPONSE AND PARTICIPATION OF ITS READERS. THANK YOU ALL!