Fostering education and scholarship at the Association of Professional Art Advisors (APAA)
THE ASSOCIATION OF PROFESSIONAL ART ADVISORS OFFERS A BROAD SPECTRUM OF SPECIALIZATIONS IN NUMEROUS GEOGRAPHICAL LOCATIONS. SPECIALISTS WITH A KNOWLEDGE OF PRE-19th CENTURY ART AND 19th CENTURY ART HAVE PASSED THE APAA’S RIGOROUS MEMBERSHIP REQUIREMENTS AS WELL AS THOSE IN IMPRESSIONIST AND MODERN AND POST-WAR AND CONTEMPORARY ART. APAA MEMBERS ARE RECOGNIZED EXPERTS IN THEIR FIELDS AND ARE COMMITTED TO PROMOTING THE VALUE OF ART IN PUBLIC AND PRIVATE SECTORS. THEY ARE LOCATED IN EVERY REGION OF THE UNITED STATES AND INTERNATIONALLY AS WELL.
TODAY, WE WELCOME BACK WENDY CROMWELL, FOUNDER AND PRINCIPAL OF CROMWELL ART LLC, WHO SERVES ON THE BOARD OF THE APAA AND ON ITS MEMBERSHIP COMMITTEE, TO TELL US APAA WITH TODAY’S FOCUS ON THE MANY ART-RELATED PANELS AND DISCUSSIONS THAT THE APAA OFFERS IN ADDITION TO THE ART ADVISORY SERVICES OF TRUSTED SPECIALISTS IN MANY REGIONS AND AREAS OF COLLECTING.
WENDY, HOW DID THE ORGANIZATION GROW AND HOW LARGE IS IT NOW?
APAA currently has 170 members. Membership is by invitation, and the organization has grown slowly over time.
WHAT IS THE DEFINITION OF AN APAA ART ADVISOR? ARE THERE SPECIFIC CREDENTIALS OR CERTIFICATES YOU REQUIRE?
An APAA art advisor ensures that you will be given advice from an impartial, experienced professional who works only on your behalf. An art advisor will find the appropriate artwork for you to consider, help you assess the condition and materials, analyze the current market and assist you in negotiating the best possible price. The global art market can be opaque and confusing, and a good advisor will be able to expertly navigate that world for you.
APAA members have a demonstrated expertise in the art market and maintain good working relationships within the arts community. We expect members to have a depth of knowledge in a broad range of areas including museum-quality methodology and all aspects of the care and maintenance of fine art collections.
WHAT ARE SOME OF THE COLLECTIONS, BOTH PERSONAL AND CORPORATE, THAT HAVE BEEN FORMED BY APAA MEMBERS?
APAA members tend toward discretion, and they are actively engaged with their clients. In our 2016 survey of members, 27% of those at liberty to respond purchased more than $330 million in works at auction – a 75% increase over 2013. 37% of those at liberty to respond purchased nearly $374 million in works of art at galleries and art fairs during the past three years between 2013 and 2016. 13% of respondents purchased $863,000 worth of art on-line – on-level with 2013 results. In a first time measurement, 27% of respondents sold more than $136,000,000 in art work on behalf of their clients. Additionally, 45% of APAA respondents commissioned work directly from artists.
HOW DO YOU MONITOR THE ADVISORS TO INSURE THESE STANDARDS ARE MAINTAINED?
APAA has excellent working relationships with advisors, private dealers, gallerists, auction houses and service providers. Should someone believe that an APAA member has acted in violation of the organization’s Code of Ethics, APAA will investigate, and, if appropriate, hold a hearing of the Professional Practice Committee. Violation of the APAA Code of Ethics may be grounds for expulsion from the organization.
YOU PROVIDE WONDERFUL LECTURES AND SEMINARS OPEN TO APAA MEMBERS ACROSS THE COUNTRY, RECENTLY A PANEL DISCUSSION ON RISK MANAGEMENT WITH FORTRESS, A PRESTIGE ART STORAGE AND TRANSPORT FIRM AND RISK STRATEGIES COMPANY, A NATIONAL BROKERAGE. WHAT ARE SOME OF THE OTHER PANEL DISCUSSIONS THAT APAA HAS ORGANIZED?
APAA has a conference on public art coming up in San Fransisco that will focus on two new projects – Jim Campbell’s work at the Sales Force Tower, and Yoyoi Kusama’s work at 33 Tehama – as well as tours of Dolby Labs and Facebook’s art programs, among others. We’re also planning an event in Los Angeles in May focused on shipping, insurance and registrarial practices for collectors and advisors. We’ve filmed a number of our previous panels and they can be found on the APAA website, as well as on One Art Nation.
ON OCTOBER 29, 2018 APAA OFFERS A WONDERFUL PANEL DISCUSSION AT THE EXCEPTIONAL TEFAF FAIR, NEW YORK FALL, AT THE PARK AVENUE ARMORY, MODERATED BY THE SENIOR CURATOR FOR COLLECTIONS AT THE GUGGENHEIM MUSEUM, SUSAN DAVIDSON, JUST ONE OF ITS MANY INFORMATIVE AND HIGHLY RELEVANT EVENTS.
JUDGING ART: VETTING IN THE WORLD’S TOP MUSEUMS, ART FAIRS AND ART COLLECTIONS
TEFAF NY Fall
Monday, October 29, 2018 at 11 am
To present a truly exceptional selection of artwork, whether for a museum exhibition, an international art fair booth or a private collection, art experts must follow a strict vetting process which separates the artistic wheat from the chaff. They rely on excellent connoisseurship and at times state-of-the-art scientific tools to evaluate historical importance, condition, provenance, and various intangible factors to determine whether an artwork makes the cut. This panel of specialists reveals their own backstage stories about how certain outstanding objects were chosen and others eliminated and the difficult decision-making that is a part of the process.
Pierre Terjanian, Arthur Ochs Sulzberger Curator in Charge, Department of Arms and Armor, The Metropolitan Museum of Art
Elizabeth Szancer, Art Advisor, ESK Art and Vice-President, Association of Professional Art Advisors
Emanuela Tarizzo, Gallery Director, Tomasso Brothers Fine Art
Susan Davidson, art historian and curator, former Senior Curator for Collections & Exhibitions, the Solomon R. Guggenheim Museum
IN OUR NEXT LRFA BLOG POST, WENDY CROMWELL OF CROMWELL ART, LLC, AND BOARD MEMBER OF APAA, SPEAKS ABOUT THE COLLEGIAL NATURE OF THE ASSOCIATION. ART DEALING AND ADVISING IS A COMPETITIVE BUSINESS, WITH A FAIRLY LIMITED NUMBER OF COLLECTORS IN THE CONTEXT OF THE OVERALL POPULATION, WITH A FOCUS ON A FEW MAJOR U.S. CITIES SUCH AS NEW YORK, LOS ANGELES, DALLAS, CHICAGO AND SAN FRANCISCO. IT IS REFRESHING TO SEE THE COLLABORATIVE AND HELPFUL NATURE THAT EXISTS BETWEEN MEMBERS OF THE APAA.
MORE TO FOLLOW!