Private View, a unique gallery model, founded by Madeleine Paternot and Alaina Simone, director of Artist Liaison

by leslierankowfinearts

Madeleine Paternot

Set in an old-school loft, Private View is a multi-discipline outpost for exhibitions, lectures, showcases, and special projects that provides a new type of program platform that encourages social engagement and experimentation within contemporary art by partnering with an international community of artists, galleries, institutions, and residencies.

Kiki Thompson, Madeleine Paternot, Alaina Simone

Tariku Shiferaw at PV launch preview

Private View is a new gallery model that extends beyond the confines of the White Box. Set in a loft in Soho,  it is an outpost for exhibitions, lectures, showcases and special projects. The space is owned by Swiss-American, interdisciplinary artist Madeleine Paternot and the director of Artist Liaison, Alaina Simone.Private View is as an extension of the free and open-air environment that reflects Verbier 3D Sculpture Park and Residency that Paternot co-founded in Switzerland with Swiss-American artist, Kiki Thompson in 2011.

May 10, 2018, Russell Klein in The Knockturnal

Private View Inaugural Exhibition

LAUNCHED DURING FRIEZE NEW YORK LAST MAY, PRIVATE VIEW RECEIVED FAVORABLE PRESS THE MOMENT IT OPENED, A RARE OCCURENCE IN NEW YORK’S HIGHLY COMPETITIVE ART WORLD. IT IS THE MOST RECENT OF MANY INNOVATIVE AND SUCCESSFUL IDEAS THAT HAVE COME TO FRUITION THANKS TO THE FREE-SPIRITED AND FIERCELY INTELLIGENT VISION OF SWISS BORN MADELINE PATERNOT. MADDY HAS THE RATHER RARE ABILITY TO USE BOTH SIDES OF BRAIN EQUALLY WELL, AS A PAINTER, WRITER, GALLERIST, AND FOUNDATION BOARD MEMBER.

https://www.prvtvw.com

Tuesday-Saturday, by appointment, please contact alaina@alainasimoneinc.com

 

THE LRFA BLOG IS DELIGHTED TO INTRODUCE MADELEINE PATERNOT WHO SHARES HER UNIQUE VISION IN HER ARTWORK, THE SWISS ARTIST FOUNDATION SHE HAS FOUNDED IN VERBIER, AND THE BY APPOINTMENT GALLERY SHE HAS LAUNCHED IN NEW YORK.

LET’S BEGIN WITH A MORE PERSONAL BIOGRAPHY TO SEE HOW ALL THE PIECES OF THE PUZZLE.

MADDY, THANK YOU.

Madeline Paternot
Pink Hybrid Chair, 2012

WHERE DID YOU GROW UP AND HOW DID THAT INFLUENCE YOU TO BECOME AN ARTIST?

I was born in California from a Swiss father and an East Coast mother. The first five years of my life were a sunny Americana 70’s dream. However, when I was five years old, that all came to screeching halt, as we moved to Switzerland and my parents divorced. My journey then became a checkerboard of cross-continental living, hopping back and forth across the Pond and straddling between the damper climes of the United Kingdom and the jugged Alps of Switzerland.  I come from a long lineage of hobby painters and my family was extremely supportive of my artistic endeavors, especially my mother who always supplied me with crayons, paper and paint while growing up.  Both my maternal American grandmother and my paternal French great-grandmother were avid artists. I remember playing in both of my grandmothers’ studios and being intrigued. When my great-grandmother passed away, I inherited her box of oil paints that I cherish to this day.

Since my family has always encouraged my love for art, I worked one summer for a family friend, Asher Edelman, who at the time owned a large art collection on show to the public in Lausanne, Switzerland. I gave guided tours of early Rauschenberg, Cy Twombly and Jeff Koons. I remember being mesmerized by a fabulous Warhol, where Andy had urinated on copper sheets, to create these incredible disintegrating patterns of corrosion . I learned a lot while I was working there and this experience confirmed that I wanted to be an artist.  My father was a businessman and he was extremely instrumental, as he helped support my dreams, in teaching me how to put together a good business plan and make projects take off. More importantly, he made me feel like my painting skills were just as important and layered as his most complicated business deals.

Andy Warhol
Oxidation Painting

IN OUR NEXT LRFA BLOG POST, WE WILL LEARN ABOUT MADDY’S ARTISTIC PROCESS AND THE INFLUENCES THAT HER DEGREE IN CULTURAL ANTHROPOLOGY HAVE ON HER ART AND HER INNOVATIVE MULTI-CULTURAL ART PLATFORMS.

THE LRFA BLOG IS DELIGHTED TO OPEN THE NEW YEAR BY INTRODUCING MADELINE PATERNOT AND PRIVATE VIEW.

PLEASE JOIN US THEN!