PRVTVW NY disrupts the conventional gallery system with founder Madeleine Paternot

by leslierankowfinearts

Without Qualities
Private View, New York
Installation

There is tremendous power in resourcefulness and creativity, in opening one’s mind to the possibility of something new, something unexpected and different. The world tells you to do things a certain way, but don’t ever be afraid to turn those paradigms on their heads if you can make up  better way. Look to your imaginations to solve the problems that arise in your lives.

Madeleine Paternot in 3 x 3,  A Memoir about Men, Motherhood and Mastering the Art of Life

THE TERM “WHITE CUBE” AS DEFINED BY THE TATE MODERN REFERS TO A CERTAIN GALLERY AESTHETIC CHARACTERIZED BY ITS SQUARE OR OBLONG SHAPE, WHITE WALLS AND A LIGHT SOURCE USUALLY FROM THE CEILING.  THE WHITE WALLS THAT WERE EMBRACED BY THE DE STIJL AND BAUHAUS MOVEMENTS SET THE PRECEDENT OF EXHIBITING WORKS AGAINST WHITE WALLS IN ORDER TO MINIMIZE DISTRACTION. A PARALLEL EVOLUTION IN ARCHITECTURE AND DESIGN PROVIDED THE RIGHT ENVIRONMENT FOR THE ART.  IT IS A DEFINITION THAT HAS EXPANDED TO EXEMPLIFY THE CONVENTIONAL GALLERY SYSTEM OF REPRESENTING A ROSTER OF ARTISTS THAT REFLECT A DEALER’S TASTE AND AESTHETIC AND FOR THE PURPOSE OF HAVING AN IDENTIFIABLE PRESENCE IN THE ART WORLD.

https://www.tate.org.uk/art/art-terms/w/white-cube

Knee Deep
Private View, New York
September 12 – November 14, 2018

MADELEINE PATERNOT, CO-FOUNDER OF THE 3-D SCULPTURE PARK AND FOUNDATION IN VERBIER AND ITS MORE RECENT COUNTERPART, PRIVATE VIEW, A NEW COLLABORATION WITH BUSINESS PARTNER ALAINA SIMONE, IN NEW YORK’S SOHO, HAS INTRODUCED AN EXCITING ALTERNATIVE TO THE WHITE CUBE.

https://www.prvtvw.com/exhibitions-1/

THE LRFA BLOG WELCOMES MADDY BACK TO TELL US ABOUT HER MOST RECENT CREATIVE VENTURES.

WHAT WAS THE INSPIRATION FOR YOUR OPENING OF PRIVATE VIEW?

Private View is really an extension of my practice and ethos from Verbier 3-D.  I am focused on creating a space that enables artists to exchange ideas within a setting that feels more like a private home. I am trying to go beyond the confines of a white cube gallery and create a space that welcomes dinners, artists’ talks and authentic exchanges like a salon. I even have my own private art studio within the space, because I really like the fact that the ‘making of art’ is always visible within the constraints of a gallery. This idea was also instrumental at Verbier 3-D where the public is invited regularly to see the making of the work during that artist’s residency. I dislike the way the commercialization of galleries has too frequently divorced the visual process of the artwork from the selling of the artwork. I believe the two should co-exist.

Private View
Dinner

 

THE INAUGURAL EXHIBITION, WITHOUT QUALITIES, FEATURED THE WORK OF TWO ETHIOPIAN – AMERICAN ARTISTS TARIKU SHIFERAW AND LUAM MELAKE, REPRESENTED BY ADDIS FINE ART ALONG WITH AN ANCILLARY EXHIBITION OF WORKS BY TAMIKA RIVERA AND NAOMI CLARK REPRESENTED BY FORT MAKERS OF BROOKLYN AND YOUR WORK. WHAT IS THE CONNECTING THEME?

Without Qualities is a separate show from my studio. It was a first time collaboration with Addis Fine Art, a gallery based in Addis Ababa, Ethiopia and London and Fort Makers, a multidisciplinary and immersive art brand founded by Nana Spears who is based in Brooklyn.  This exhibition was curated by PRVT VW’s Director Alaina Simone.  We were able to show emerging artists based in NYC, and provide an international platform for artists or galleries who don’t have a physical space in New York City.

In short, it’s as if we are inviting people into our NYC home and sharing our city with them. Fort Makers is a collective based in Brooklyn and we collaborated with their founder Nana Spears, who works with artists to create functional art pieces that are at the intersection of design, craft and fine art.  Essentially the works nod towards the Bauhaus movement, which is additionally an underlying premise of our space, as PRVTVW hosts artist and curators in a Residency to actually live within the space like a home which is our new Time + Space Residency.  We are dedicated to exposing the process of how we live and create which leads to the physical presence of my painting in the studio within the gallery.

Knee Deep
Private View, New York
Installation
September – November 2018

THE MOST RECENT EXHIBITION, KNEE DEEP, INTRODUCED A GROUP OF EMERGING ARTISTS THAT EXPAND OUR VISUAL AWARENESS OF URBAN LIFE AND STREET CULTURE. MADDY, PLEASE TELL US MORE ABOUT THE EXHIBITION.

These artists, most of whom are based on the East Coast, originally come from both the South and the Midwest. Patrick Eugene, who is Haitian-American, captures the complex joys, anxieties, and confusions associated with coming-of-age in New York. Adrienne Gaither, originally from Cincinnati but now working in Washington, D.C., paints work that is constructed as geometric abstractions, merging different times–past, present, and future in schematic visions; her art works imaginatively with familiar imagery that builds accomplished visuals. Karmimadeebora McMillan is influenced by her southern childhood; she makes brightly colored, quilted landscapes, incorporating racist propaganda and including black dolls purchased in southern flea markets. Howard Sherman is a committed artist with studios in both Houston and Harlem. His work embraces both abstraction and cartoonish figuration, demonstrating an awareness of the history of painting. 

Knee Deep
Private View, New York

IN WHAT WAYS DOES THE GALLERY DIFFER FROM THE CONVENTIONAL GALLERY SYSTEM AND IN WHAT WAYS DID IT REPLICATE IT?

Our program is serious in the aspect that we are working with artists who are exhibiting with prominent institutions in the US and abroad.  Our mission is to make the audience comfortable with the way art is viewed and experienced.  We follow industry standards in the way that the gallery is conducted, but we strive to create a feeling of warmth that you would get from being welcomed in an host’s home. 

WHAT ARE SOME OF YOUR ADDITIONAL PROJECTS FOR PRIVATE VIEW?

This past summer we developed a new painting Residency in Verbier. It was an invite-only Residency. We collaborated with Lower East side gallery Pablo’s Birthday and Verbier 3-D to create this new venture. Our first painter was Tessa Perutz, who made landscapes of the park and surroundings.  It was a great way to expand the Residency outreach and programming of Verbier 3-D.

WHAT ARE SOME OF THE SPECIAL PROJECTS THAT YOU AND YOUR BUSINESS PARTNER AND THE GALLERY DIRECTOR, ALAINA SIMONE, ENVISION IN THE TIME AHEAD?

Knee Deep Artists Talk
Private View, New York

 

 

We are now building and developing a Time + Space Residency in New York in collaboration with Verbier 3-D.  The first artist invited to NYC is Chloe Dewe Mathews, who completed her residency in Verbier in 2016. With her, we produced a book called In Search of Frankenstein which was launched at the British Museum and sold out very quickly. She has since produced a book with Aperture and is in New York promoting her second book Caspian: the Elements.  We are also looking to develop a series of curated dinners, where artists gather together around a long table in the gallery, to enjoy a home cooked meal made by me in the gallery kitchen, and discuss set themes.

Chloe Dewe Mathew
Caspian: The Elements

IN TERMS OF YOUR OWN WORK, WHAT CAN WE ANTICIPATE?

I am working on my first novel, a memoir, entitled 3 x 3

AN EXCERPT:

“Perhaps the act of creation somehow stitches back 

together the thing that started to unravel, through beauty,

through release. Maybe making art is like making peace.”

Madeleine Paternot  in 3 x 3, A Memoir about Men, Motherhood and Mastering the Art of Life

Blue Chair
Madeleine Paternot

MADDY, IT HAS BEEN AN ABSOLUTE DELIGHT TO LEARN OF ALL YOUR FEARLESS ENDEAVORS. THANK YOU SO MUCH FOR YOUR CONTRIBUTION TO THE LRFA BLOG.

NEXT, WE WELCOME ELLERY KURTZ, AN AMERICAN ART SPECIALIST, SEASONED EXPERT AND A CERTIFIED MEMBER OF THE APPRAISERS ASSOCIATION OF AMERICA, INC. WITH SPECIALTY IN 19th AND 20th CENTURY AMERICAN PAINTINGS AND SCULPTURE. WITH ELLERY AT THE HELM, WE WILL EXPLORE THE AMERICAN ART MARKET, ITS SHIFTS AND TURNS, AS WE LOOK AT WORKS THAT REVOLUTIONIZED THE 20th CENTURY FROM THE PERSPECTIVE OF THE 21st.

PLEASE JOIN US!