Airport, please! Staying local, visiting Miami’s Team Lab Superblue
Superblue is a groundbreaking enterprise dedicated to producing, presenting and engaging audiences with experiential art. One of the best results of the isolation of the pandemic has been the extraordinary strides in technology that the art world has incorporated. Previously content to focus on showing and seeing works of art in person, the art world was one of the last industry’s to allow the digital world to take priority over the physical one. Covid-19 has changed all that. Art fairs went OVR, the mega-galleries and auction houses invested significant sums in developing new innovative technologically-oriented ways to expose art to collectors and galleries and to the global public. A new opportunity to collect art has emerged with cryptoart and nfts. Overall, a great deal of innovation in a very short time.
Located at 1101 NW 23rd Street, in Miami, Superblue’s inaugural program features the debut of a new immersive environment, Every Wall Is a Door, featuring a new project by British designer, Es Devlin, a transcendent digital world created by teamLab, and an enveloping light-based work from none other than James Turrell, represented by Pace Gallery, from his iconic Ganzfeld series. Bringing together new and recent projects by teamLab in one, all-encompassing experience, this suite of interconnected artworks takes audiences on an exploration of the ambiguity between living and nonliving states of being, and the relationship between humanity and the natural world.
teamLab is an interdisciplinary community of artists, programmers, engineers, CG animators, mathematicians, and architects that aims to transcend boundaries of perception, explore time, and the interaction between the self and the world which is integral to the ultimate form of the work – underscoring their collective presence as a means of creation and where distinctive parts interact to become a unified whole. Superblue is an independent new concept that straddles the divide between art and entertainment.
Conceived by Marc Glimcher, president and CEO of Pace Gallery, and the legendary British Mollie Dent-Brockhurst whose professional experience ranges from establishing the Garage Museum of Contemporary in Moscow to working in the gallery and auction worlds, Gagosian and Sotheby’s and curating exhibitions at her family property in England, Sudeley Castle. She has now teamed up with her former boss at Pace Gallery, president and CEO Marc Glimcher, to found Superblue. Dent-Brocklehurst, who is the enterprise’s CEO, says Superblue is courting a “much wider audience” than the standard gallery or museum.
JAMES TURRELL GANZFELD SERIES
In this project, the artist is on a mission to manipulate the viewer’s perception and experience by just using light. Never known as one to hurry in person or work, Turrell even describes himself as a tortoise as opposed to considering himself as a hare. He is now past 70 years of age and sports white hair and a mustache. For the past 40 years, this artist has been involved in the Roden Crater, a project that requires movement of more than one million cubic feet of earth, but nothing can convince him that he should have been done by now. With such a long term project under his wings, how did the idea of light come about? Here, Turrell creates a similar experience of “Ganzfeld”: a German word to describe the phenomenon of the total loss of depth perception as in the experience of a white-out.
Superblue represents a radical business model: a for-profit venture that exhibits seriously respected artists who produce experiential works, rather than objects, and pays them a cut of ticket sales. Now projected to open in Miami in early spring (Covid has delayed its debut several times), Superblue will mount the kind of large-scale, immersive exhibitions that have become wildly popular in recent years: Think Random International’s Rain Room, which had thousands waiting for hours in sweltering heat to experience a tech-generated rainfall, or teamLab, represented by Pace Gallery, a digital-heavy collective that opened its own Tokyo exhibition space in 2018 and drew over 2 million visitors in its first year.
After more than a year of long stretches at home, narrowed perspectives of the world, limited travel and virtually no adventure except virtual ones, experiencing SUPERBLUE’S EVERY WALL IS A DOOR, immersive environment will feel like the ultimate freedom!